Jajah rings the changes with low-cost international calls

Jajah, a company that specialists in Voice over Internet Protocol (VoIP), is launching a service it claims will slash the cost of international mobile phone calls.

The outift, which launched a VoIP service in the US earlier this year, says a ten-minute call from London to New York will cost 1.10 using the Jajah Mobile Suite, compared to 12.90 with Vodafone, 1.50 with Orange, 7.00 with T-Mobile and 9.90 with O2.

Fernando Elizalde, a senior industry analyst at researcher Frost and Sullivan, says: “Jajah’s solution could change the long-distance mobility market significantly. Bringing internet calls to mobile phones so simply and cheaply gives consumers enormous choice and savings.”

The Jajah Mobile Suite can be downloaded from the internet or via SMS. It operates on any mobile phone, regardless of its manufacturer or location.

Jajah launched what it claimed was the first low-cost, phone-to-phone VoIP service that requires no broadband connection, software or headsets in March. Callers type in their own number, from either a landline or mobile phone, at Jajah’s website and then enter the number they want to call. Jajah then calls both parties on their phones.

The service comes as the European Commission increases pressure on phone operators to reduce roaming charges abroad.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here