John Lewis launches Greenbee financial services brand

John Lewis is launching a range of financial products, including travel insurance and banking services, under the brand name Greenbee.

The retailer has registered the trademark and is also testing a website to showcase the financial offering. It is understood a magazine to back the launch is also in production.

John Lewis refused to confirm that Greenbee will be the umbrella brand name for the new venture as Marketing Week went to press. But the trademark covers a range of goods from travellers’ cheques to insurance, banking and real estate services.

The John Lewis Partnership, which encompasses the department store division and supermarket chain Waitrose, is also extending its branded credit and loyalty card to include third parties. The decision is part of the wider financial services push, and is expected to be backed by a dedicated website promoting the company’s partners and services.

John Lewis recently handed its 13m creative business to Lowe London following a pitch that initially included incumbent Burkitt DDB. It is not known if Lowe is working on the project.

Burkitt DDB also handled the media planning and buying business for the retailer, but that account was last week handed to Manning Gottlieb OMD, which also won the Waitrose media account earlier this year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here