Sega beefs up European team with high-profile appointments

Sega, the Japanese video games brand, is boosting its European marketing and communications team with a raft of new recruits.

David Miller has been appointed brand marketing director, joining from rival gaming brand Namco. Michelle Dix, who will work on iconic brands Sonic and Tom Mahoney, arrives as senior brand manager from Take 2. Nina Ahmed boosts the online marketing team as development manager after quitting B&Q, while Mike Evans has been appointed marketing manager for online. He joins from Easynet.

The new appointments will all report to European marketing director Gary Knight.

The additions to Sega’s marketing and communications team are part of a wider recruitment drive at the games publisher, which has seen it appoint almost 50 employees across Europe. The staffing drive is part of the company’s wider strategy of achieving its stated aim of being among the world’s top three publishers.

This autumn, Sega plans a new global marketing strategy to help it achieve its ambitions in the competitive video games arena (MW July 13).

Sega, along with rival publishers and console manufacturers, is looking to broaden appeal beyond the core gaming audience. It is rolling out games for mobile devices and gearing up for the release of Nintendo Wii.

Sega has failed to maintain its foothold in the console market, despite being a dominant player in the market until the early 1990s. But the company has staged a comeback. Earlier this year Sega Sammy Holdings’ earnings jumped 30.9 per cent to 66.2bn (314m) for the year to the end of March.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here