BBH launches ‘virtual’ agency

Bartle Bogle Hegarty is attempting to gain a foothold in the online social networking boom by launching a “virtual” advertising agency.

Second%20Life

Bartle Bogle Hegarty (BBH) is attempting to gain a foothold in the online social networking boom by launching a "virtual" advertising agency.

BBH has teamed up with London-based virtual design agency Rivers Run Red to develop the digital agency within online virtual reality space Second Life.

Second Life, a 3D virtual reality world that mixes gaming with commerce, allows subscribers to create personalised virtual alter egos to lead an alternative life.

The site has been drawn into the spotlight as advertisers and agencies look to tap into the growing popularity of social networking sites.

BBH’s move comes as ad agency Leo Burnett unveils its own plans to set up an online creative department, using Second Life to bring together creative teams from around the world.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here