STA Travel UK has appointed Celia Pronto to the newly created role of marketing director following a restructure of its operations.
Pronto joins the company from InterContinental Hotels Group where she was regional marketing manager for the UK and Ireland, Middle East and Africa regions.
In her new role Pronto will head a 17-strong team, reporting to STA managing director for the UK John Constable.
Pronto takes over responsibility for the company’s UK marketing and branding strategy, public relations, customer relationship management and partnerships.
She began her marketing career in 1996 as a brand manager within Unilever’s South African operation, before joining Rank Group in 2001 as marketing manager in the company’s interactive division.