Barclays will offer free tickets to children watching their first Premiership football match and give out pies to fans under plans to exploit the extension of its sponsorship of the Premier League. Group marketing director Jim Hytner says the plans are part of a strategy to get “more creative”, adding that it needs to do […]
Ask.com, the search engine, launches a major 1m online advertising campaign next week. The marketing push will be the biggest for the search engine since UK marketing manager Sarah Bartlett joined the company from BT earlier this year. It is also its biggest promotion since it rebranded from Ask Jeeves at the start of the […]
Deloitte is launching a 1.7m sponsorship programme for disability sports in the UK in lead up to London 2012.
Brands can only benefit from gaining a much more detailed picture of their local and regional audiences, says Robert Ray
Although consumers now receive messages from a vast array of media channels, the popularity of word-of-mouth marketing shows they still trust the opinions of consumers over those of marketers
A financial services offer and a move away from the over-loaded home makeover market – is B&Q’s formula for regenerating the business, says Nathalie Kilby
There is nothing wrong with progress, and if it means the demise of the modern town centre retail experience then so much the better
Brand licensing companies are no longer focusing solely on the children’s market, but are looking to engage with an older, and more affluent, audience with an eye for ‘retro chic’. By Nathalie Kilby
Question marks over ethics and effectiveness are holding back the use of experiential and ‘buzz’ marketing by mainstream brand owners. Can researchers provide the answers? asks Alicia Clegg
Tempering traditional strengths with a willingness to adapt to today’s digital landscape is the only way for agencies to survive and prosper, as this year’s survey amply demonstrates. By David Reed
If you want to grab someone’s attention, there are few better ways to do it than with music, particularly if you’re going after the youth market. It’s one of the most obvious paths for sites such as MySpace and YouTube, which have been moving into music sales. Record labels are also starting to become more […]
The headlines are persistent and doom-laden: “Newspapers are dead”. “Does digital mean the death of traditional broadcasting?” “The days of the portal are over”. “Who will survive convergence?” Everyone from online services and telecoms companies to newspaper publishers and TV firms are now on a head-on collision course and the war cry of “content is king” is back. But now the content is being created by everyone from kids in their bedrooms to citizen reporters with mobile phone cameras.
Over the past 12 months major industry players have revealed their hands with regards to mobile media. Traditional media owners such as News Corp are challenging new media owners such as Google and mobile operators like Vodafone. Established content creators such as Disney are going head-on against mobile content creators such as Jamba. Big agency […]
Yahoo!’s response to online challengers in Taiwan will give UK internet users a good odea of what to expect from large portals in the future. Dominic Dudley reports.
When Vodafone signed a deal with Google to develop a mobile search service in February it seemed that everything was falling into place, and that the mobile Web would be dominated by Google and other large search engines. But since then there has been persistent speculation that some of the network operators aren’t happy with […]