AOL has warned its London-based staff that over 100 of them could lose their jobs once the business is sold, as a deal gets nearer. Carphone Warehouse and BSkyB are thought to be the only two bidders left in a race that should soon come to a conclusion. Time Warner, AOL’s parent company, is hoping […]
Just how well can online and offline advertising be effectively integrated, and how much impact can one have on the other? Research released this week from Hitwise suggests that the potential impact can be powerful and that online advertising can maximise the effectiveness of all media spend. It also offers evidence on how online marketing […]
The biggest story in online media this year has been the rise of social networking websites like MySpace and Facebook. The end of the year could be dominated by a different one: how a slowdown in online advertising pulls the rug from under their feet. The one group to gain could be advertisers. Yahoo! chief […]
Yell.com picks up the latest campaign of the month award following the launch of its on- and offline promotion developed by AKQA. The “Results for real life” campaign made smart use of location-based technology across most advertising media, including digital outdoor, online ads, posters, television sponsorship and cinema. The six-month long campaign has been designed […]
The success of car-sharing firm Streetcar shows how consumers are increasingly using services as an alternative to buying products
For years
Spurred on by the £300m sale of MySpace to Rupert Murdoch
Camelot’s annual report for 2006 makes surprisingly interesting reading, if you know where to look. For, nestling in the small print of its website is some rather sensitive information about executive remuneration. It seems that chief executive Dianne Thompson’s total payments have soared by 45% to nearly 1m; and commercial and operations director Phil Smith’s […]
A sporting chance for a free magazine?
BLM Quantum has won the 4m media planning and buying business for broadband provider Pipex in a competitive pitch against a number of undisclosed agencies. The agency, part of media independent BLM Media, has been tasked with maximising Pipex’s customer acquisition strategy online. The pitch was overseen by Pipex Residential managing director Dominic Crolla. The […]
The Department for Environment, Food and Rural Affairs (Defra) is planning to launch a publication covering rural issues for the farming community. Defra has invited publishing agencies to apply to handle the work. It says the magazine or newspaper, which will be sent out to 166,000 farmers across England, will inform the industry of the […]
Jajah, a company that specialists in Voice over Internet Protocol (VoIP), is launching a service it claims will slash the cost of international mobile phone calls. The outift, which launched a VoIP service in the US earlier this year, says a ten-minute call from London to New York will cost 1.10 using the Jajah Mobile […]
Omnicom Media Group (OMG) and computer chip giant Intel have joined forces to develop ways of advertising on the next generation of televisions connected to the internet. The two hope the deal will help them set new industry standards for ad-supported, interactive content. OMG and Intel are developing templates around what are known as “ten-foot […]
Radio Times, the TV and radio listings magazine, is extending its coverage to include a weekly guide to the best internet films on sites such as YouTube, iFilm and Google Video. The new listings will appear on the Radio Time website, radiotimes.com, next week and will also include a guide to the best podcasts available. […]
Thomson Directories is introducing a groundbreaking pay-per-call advertising service that it claims will revolutionise the advertising model for directories publishers. Rather than paying a flat rate to advertise in directories, businesses will be able to pay to receive a specific number of calls and to choose when they are available to receive them. The ads […]