Oyster Cards could be used by visitors to the 2012 Olympics to pay for entrance to the games and for goods inside the Olympic Village as well as for transport to and from the event. The plans are at an early stage but Transport for London (TfL) admits it is keen for the card to […]
Creative concepts for Cannes or the client?
Firstplus, a division of high street banking giant Barclays, has called a review of its digital business. Incumbent E3 has been invited to repitch alongside a number of undisclosed agencies. Internet strategy development director Nicola Hinds says the business is looking for a strategic digital partner to deliver its “ambitious online vision”. Celebrity mathematician Carol […]
Sainsbury’s has begun a review of its direct marketing business, currently held by Proximity London. The agency has been invited to repitch for the account, which is worth 1m. The pitch is being handled by The Haystack Group and is expected to be completed by the end of the year. It is being led by […]
Martin Troughton, former managing partner of Sharpen Troughton Owens Response (STO) and one of the best-known names in direct marketing, has been appointed marketing director of home improvement firm Anglian. He will replace Andrew Pound, who left after just four months in the role. It is thought Troughton will start in November. Troughton had been […]
Multiyork, the quality furniture manufacturer and retailer, is understood to be reviewing its £2.5m creative business. The account is currently handled by Ware Anthony Rust (WAR). The Cambridge-based agency is understood to have been invited to repitch for the work. Multiyork marketing director Sarah Herbert is overseeing the process. The media planning and buying account, […]
Alliance & Leicester has appointed Carat to handle its consolidated 30m media planning and buying account after a final pitch against MediaVest Manchester.
Banks battle to woo high earners
118 Group, the directory enquiries operator that is pioneering the use of alphanumeric telephone numbers in the UK, is taking on internet mobile phone retailer Dialaphone with the launch of its own service. The company launches Tasty Mobile next month, backed by a national press and poster campaign and online activity. It will initially sell […]
Go Fast!, a US-based drinks brand, is planning to take on brands such as Lucozade Sport, Gatorade and Powerade by launching into the competitive UK energy drinks market. The drink, named after its sister firm, the Go Fast! Sports clothing brand, has been developed specifically for extreme sports athletes. It will launch in the UK […]
Moran gets back in the driving seat
Consumer electronics website iBood.com will offer free shopping through its site next week in a bid to boost its brand awareness. The offer, claimed to be the first of its kind, will launch on October 2. The offer will run three times a day, with the free periods announced half an hour in advance. The […]
John Lewis is launching a range of financial products, including travel insurance and banking services, under the brand name Greenbee. The retailer has registered the trademark and is also testing a website to showcase the financial offering. It is understood a magazine to back the launch is also in production. John Lewis refused to confirm […]
Iveco, Fiat Group’s truck division, has appointed Andrea Bucci as UK marketing director. He joins from Iveco in Australia, where he spent three years as marketing manager. The company has also appointed Nick Phillips as UK sales director. He moves from Provecta Car Plan, where he held the same title. Prior to that, he was […]
The Advertising Standards Authority (ASA) has fired a warning shot across the bows of the alcohol industry after ruling that two campaigns promoting alcoholic drinks can never be shown again because they appealed to under-age drinkers. The ASA has ruled that campaigns for Diageo-owned Smirnoff Ice and WKD, the flavoured alcoholic beverage owned by Beverage […]