Santander, the Spanish financial services group that owns Abbey, has signed a five-year sponsorship deal with Formula One (F1) team McLaren Mercedes. The deal will see F1 world champion Fernando Alonso become an ambassador for the brand. The company hopes the deal will reflect its growing global presence and enhance its international image. F1 reaches […]
WPP-owned Buchanan Communications and JWT PR launch specialist creative advertising and design agency in Middle East.
Vodafone’s Christmas advertising campaign breaks tomorrow to support the launch its new Family tariff.
ITV Sales is relaunching as ITV Customer Relations, as the broadcaster shifts its focus from negotiations to planning. It is replacing its three external-facing sales teams with two new departments: an integrated planning team and a trading team, which will be split into two. The sales teams are currently headed by controllers Simon Orpin, Jeremy […]
Dan Chambers, director of programmes at Five, is leaving the company by mutual agreement. He will be replaced by Flextech managing director Lisa Opie.
The ISBA and the IPA launch plan to avoid problems caused by new employment laws.
Ministry of Sound, the lifestyle and music brand, is launching a pre-paid debit card that gives users MP3 downloads and VIP access to its venues.
JCDecaux launches first Bluetooth campaign around its airport network. It will run a campaign on digital screens at Heathrow for health club Rejuve.
Channel 4 has been rapped over advertiser-funded programme the Pepsi Max World Challenge because it gave the cola drink “undue prominence”. Media regulator Ofcom says the broadcaster breached two rules governing the content of sponsored programmes: “We consider that the degree and apparent deliberate placing of sponsor branded content within the series was in breach […]
Cadbury Schweppes, the confectionery giant, is challenging the dominance of chewing gum giant Wrigley with the launch of its Trident gum brand in the UK. Trident, which it claims is the world’s fastest growing gum brand, will be launched in the first quarter of next year. It is not clear how many products or variants […]
Ogilvy Group UK has appointed Greg Burke, the creative partner responsible for Ford, and OgilvyOne’s executive creative director Colin Nimick to its board. The move increases the proportion of board members from the group’s creative department to more than one third. Ogilvy Group UK chairman and chief executive Gary Leih says: “A year ago we […]
United Biscuits UK (UBUK), the snacks company that owns McVities and KP, has appointed Helen Warren-Piper as brand director for bagged snacks. Her appointment coincides with the company’s sale to a private equity consortium. Warren-Piper will be responsible for marketing across brands including Hula-Hoops, McCoy’s, Mini Cheddars and KP Nuts. She will report to UBUK […]