Month: October 2006

Santander sponsors McLaren Mercedes F1

Santander, the Spanish financial services group that owns Abbey, has signed a five-year sponsorship deal with Formula One (F1) team McLaren Mercedes. The deal will see F1 world champion Fernando Alonso become an ambassador for the brand. The company hopes the deal will reflect its growing global presence and enhance its international image. F1 reaches […]

ITV relaunches sales operation

ITV Sales is relaunching as ITV Customer Relations, as the broadcaster shifts its focus from negotiations to planning. It is replacing its three external-facing sales teams with two new departments: an integrated planning team and a trading team, which will be split into two. The sales teams are currently headed by controllers Simon Orpin, Jeremy […]

Five replaces programme chief

Dan Chambers, director of programmes at Five, is leaving the company by mutual agreement. He will be replaced by Flextech managing director Lisa Opie.

Channel 4 rapped for Pepsi ad-funded programme

Channel 4 has been rapped over advertiser-funded programme the Pepsi Max World Challenge because it gave the cola drink “undue prominence”. Media regulator Ofcom says the broadcaster breached two rules governing the content of sponsored programmes: “We consider that the degree and apparent deliberate placing of sponsor branded content within the series was in breach […]

Cadbury to launch Trident gum in the UK

Cadbury Schweppes, the confectionery giant, is challenging the dominance of chewing gum giant Wrigley with the launch of its Trident gum brand in the UK. Trident, which it claims is the world’s fastest growing gum brand, will be launched in the first quarter of next year. It is not clear how many products or variants […]

Ogilvy boosts creative presence on board

Ogilvy Group UK has appointed Greg Burke, the creative partner responsible for Ford, and OgilvyOne’s executive creative director Colin Nimick to its board. The move increases the proportion of board members from the group’s creative department to more than one third. Ogilvy Group UK chairman and chief executive Gary Leih says: “A year ago we […]

United Biscuits appoints P&G marketer

United Biscuits UK (UBUK), the snacks company that owns McVities and KP, has appointed Helen Warren-Piper as brand director for bagged snacks. Her appointment coincides with the company’s sale to a private equity consortium. Warren-Piper will be responsible for marketing across brands including Hula-Hoops, McCoy’s, Mini Cheddars and KP Nuts. She will report to UBUK […]

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