Birds Eye picks Glenn for top job

Former PepsiCo chief Martin Glenn has been appointed as chief executive of Iglo Birds Eye, the frozen foods business bought by Permira from Unilever for 1.73bn (1.16bn) last month.

Glenn, who left his role as president of PepsiCo UK last October, had led a rival bid for the company by a private equity group comprising CapVest, Kohlberg Kravis Roberts and CVC. The bid failed because of potential regulatory concerns relating to CapVest ownership of Young’s Bluecrest and Findus.

Glenn was approached by Permira – which was reported last week to be readying a 600m bid for Britvic Soft Drinks until news of the bid leaked to the media forced a withdrawal – as it believes it can benefit from Glenn’s knowledge and expertise in the food industry.

Glenn, who will start in the post on November 6, joined PepsiCo in 1992, and became an influential figure in the industry, working to raise awareness of issues in the debate over obesity. Prior to that he worked for the Mars petcare business.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here