British Gas unveils Green Bonds efficiency drive

British Gas is launching “Green Bonds” for its customers as part of an energy efficiency drive.

British Gas is launching “Green Bonds” for its customers as part of an energy efficiency drive.

A spokesman calls the bonds scheme a “little green thank you” to all existing customers, who will be entered into quarterly prize draws to win energy efficiency prizes for the home.

The Centrica-owned utility company says energy effiency is now a “major focus” for the brand. It is launching a number of schemes and advertising campaigns to advise customers on how to save energy and money.

The prizes include energy efficient home makeovers, Honda hybrid cars, wind up torches, solar-powered phones, iPod chargers and electrical appliances that are A-rated, the most economical.

The spokesman says: “We believe the best way to engage on energy efficiency is through positive incentives.”

British Gas last month launched its “Save a billion” campaign, which aims to encourage consumers to reduce energy waste by 1bn. It has also signed a sponsorship deal with London listings magazine Time Out (MW 21 September).

The Time Out sponsorship will include advertorials under the banner “Green Scene” in the news section of the magazine, as well as a presence on the magazine’s website and e-mail marketing.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here