Community Channel picks team for revenue drive

Community Channel, the digital TV station majority-funded by the Cabinet Office, has hired a new commercial team as part of a drive for more revenue.

Community Channel, the digital TV station majority-funded by the government’s Cabinet Office, has hired a new commercial team as part of a drive for more revenue.

Community Channel management says it needs to source new revenue streams and has hired Kara Neilson, former GMTV business development manager, as its head of sponsorship.

It has also appointed Xmedia Creative (XmC), the specialist agency founded by former EMAP Advertising cross media director Jane Kesley (pictured), to consult on business development.

The channel is owned by the Media Trust, whose corporate partners include the BBC, BSkyB, Channel 4, the WPP group and ITV. Channel 4 chief executive Andy Duncan replaced Michael Green as chairman of the trust and Community Channel in May.

The commercial team will be focused on driving commercial revenues from TV airtime and sponsorship.

It has secured Lambeth Fostering and Adoption as sponsor for the channel’s Black History Month of programming in October. Its first sponsor, ecological cleaning product manufacturer Ecover, sponsored coverage of The Observer Ethical Awards in June.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here