Disaronno rolls out 1.5m pre-Christmas TV campaign

Disaronno, the amaretto brand distributed by First Drinks, is rolling out a 1.5m national TV campaign to boost awareness in the run-up to Christmas.

The work will break on November 13 and run for six weeks in what the brand says represents a 38% rise on its previous TV budgets.

The ad is set in a bar and targets image-conscious young women and talks up the drink’s premium status.

Andy Corris, brand manager for Disaronno at First Drinks Brands, says: “Ours was the only liqueur recognised for establishing a cool reputation among brand experts and consumers.”

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