Tesco profits up 10% to 1.1bn

Tesco has unveiled half-year profits of 1.1bn – an increase of 10.3% – after a steep rise in international sales.

Profits at the overseas business rose by 21.1% in the six months to August 26.

Tesco now has 949 outlets abroad. Meanwhile, second-quarter UK sales grew 6.6% compared with 4.5% in the first quarter.

This week, Tesco’s advertising agency The Red Brick Road has launched a new TV campaign to highlight the retailer’s commitment to supplying its customers with high-quality food and ingredients.

The work features 20- and 30-second executions highlighting successful food producers, authentic ingredients and traditional foods.

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