Google acquires YouTube in 900m deal

Google has snapped up YouTube for $1.65bn (884m), just 19 months after the video-sharing website launched.

The deal brought a swift conclusion to talks that began only last week and has pre-empted a bidding war for the site, which Wall Street analysts believed would have involved Yahoo! and Disney, among other media companies.

Chad Hurley, YouTube chief executive and co-founder, comments: “By joining forces with Google, we can benefit from its global reach and technology leadership to deliver a more comprehensive entertainment experience for our users.”

Google expects to complete the deal by the end of the year.

YouTube has also reached an agreement to broadcast music videos with Universal Music, which had threatened to sue for copyright infringement, and Sony BMG.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here