Isn’t it a drag when you take work home?

The Diary, with its background in journalism, has long appreciated that what one gets up to during a day’s work affects one’s day-to-day life outside the office.

For example, it is very difficult to orchestrate a successful spot of wooing over a glass of wine after work when you’ve polished off the three bottles under your desk during the afternoon and, as a result, are unsure of where you are, how you got there, and why you have an uncontrollable urge to sing “Froggy went a-courting and he did ride” every few minutes.

Another recent example of this phenomenon comes from Apple Transcription.

The company was hired by ad agency WCRS, which was working on a new campaign for anti-smoking brand NiQuitin, to type up video diaries chronicling smokers’ attempts to wean themselves off the dreaded weed.

The impact of the work was such that a bevvy of Apple workers themselves decided to quit.

“I think being continually bombarded by people who were so positive about the benefits of giving up smoking must have had some deep-seated psychological effect,” says Apple Transcription’s Debra Mitchell, all in one breath.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here