PHD North wins brief for menopause test launch

PHD North has been handed the task of launching health company Novogen’s Menopause Test Kit.

The media agency won a pitch to provide planning and buying services, with the brand due to be backed by an initial burst of activity this autumn. Television and press will form the bulk of the work, and further activity is planned for next year.

Novogen UK manager Steve Beck says: “The menopause test kit will give women clarity in a period of great uncertainty and enable them to make decisions about managing their ongoing health. The awareness created by the TV and press campaigns will provide great impetus to the overall natural menopause market, as well as our brands.”

PHD North account director Jo Atkins adds: “It has been exciting working on this launch, because everyone is concerned nowadays about the effects and side-effects of prescribed drugs. and Novogen have invested in a natural menopause health supplement.”

Creative work is through West Midlands-based integrated agency Connect.

Novogen develops and produces healthcare products to prevent and treat degenerative diseases and disorders, including cancer, heart disease, osteoporosis and neurological disorders.

Based in Australia, it produces both prescription and non-prescription drugs.

PHD North recently won the 5m UK media planning and buying business for US insurer AIG, which sponsors Manchester United.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here