Thistle Hotels calls creative review following restructure

Thistle Hotels, one of the UK’s leading hotel chains, is reviewing its creative agency arrangements.

The pitch is being led by sales and marketing director Stuart Leven, alongside marketing director Iain Richards, who reports to him. Several agencies are understood to be pitching and a decision is expected to be made before the end of the year.

The company refuses to comment on its marketing budget for the year ahead or which agencies it currently works with. In the past it has worked with Arnold Interactive to bolster its online and database marketing.

Leven was appointed earlier this year (MW March 2) to replace Richard Adler. Reporting to chief executive Tim Scoble, Leven joined from Choice Hotels Europe, where he was director of sales and marketing for 14 months and was on the executive board.

Leven’s appointment followed a group reorganisation at Thistle. He assumed responsibility for the development of the Thistle Hotel brand and luxury hotel brand Guoman, which Thistle launched in April 2004 and includes the flagship Cumberland Hotel in London. He also oversees the day-to-day running of the sales, revenue, marketing and distribution operations.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here