Everest seeks ad agency for NPD push

Everest, the double glazing specialist, has begun a review of its advertising as it pursues a new product development (NPD) strategy.

The company, which provides double glazed windows, doors and conservatories, has issued a brand development brief through intermediary the AAR.

The business is looking to appoint an agency by the end of November. It currently has no incumbent on the business, but uses a number of direct marketing shops, which will not be affected by the review.

Everest says it has implemented a “concerted” NPD strategy and is increasing its product range, which now includes garage doors, security systems, flat roofs, driveways, roofline products and kitchens. It has also extended its core offering by developing timber versions of its windows, doors and conservatories.

Marketing director Duncan Bland says many consumers do not realise that Everest now offers more products and wants to increase brand awareness. He adds that the appointed agency will be tasked with driving customer responses while building on existing brand values.

The company was formed in 1965 and uses a variety of direct marketing and direct response advertising. Previous advertising starred former “Brain of Britain” winner Ted Moult, who also appeared on radio drama The Archers and hosted a number of quiz shows.

The home improvement company appointed direct response media agency Equi=Media earlier this year to handle its 500,000 online account (MW June 22). The agency was briefed to work on the company’s search engine marketing and optimisation strategy and a contextual advertising programme.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here