Mirror launches branded prepaid cashcard

Mirror Group Newspapers (MGN) has bolstered its financial services offering with the launch of a prepaid, top-up Maestro card.

The new Quidity card will be available to readers of MGN’s Daily and Sunday Mirror titles from October 23.

The service enables users to securely load money onto the card via a network of over 34,000 Post Office and PayPoint locations across the UK and can then be used in the same way as a cashcard.

It places no restriction on the financial standing or employment status of users, as they control the amount of money that is uploaded enabling them to avoid many of the obstacles associated with setting up bank accounts through a financial institution.

The card is being launched as a free offer until the end of this year, provided the initial load value exceeds 20 with an annual renewal fee of 5.

Kerry O’Connor, business enterprise director at MGN, says the card is a major addition to the group’s financial services business and is being marketed as a service providing readers with “the convenience of plastic but without the exposure to debt”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here