Leafing through Campaign’s direct marketing supplement last week, the Diary was surprised to stumble across a feature that appeared to come from an unlikely source.
The photo accompanying the article seemed to be of TV makeover duo Trinny and Susannah, but on closer inspection it transpired the pair were actually the creative and managing directors of Proximity London, Caitlin Ryan and Amanda Phillips.
Watch out for them in the forthcoming series: How not to market.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.