Rank ditches group marketing role after director’s departure

Pat Mitchinson, group marketing director for Rank Group’s gaming division, has left the company after less than a year in the job. Her departure follows a restructure of the marketing department. It is not known if she has a job to go to.

A Rank spokesman says the group marketing role has now been split, with marketing directors appointed for the two main gaming brands, Mecca Bingo and Grosvenor Casinos. Both have been filled internally: Miles Baron becomes sales and marketing director for Mecca, while Jackie Abraham is marketing director for Grosvenor.

Before joining Rank, Mitchinson had been European marketing director for Timberland for two years (MW June 2, 2005). Prior to Timberland, she was director of marketing for Walt Disney Parks & Resorts, and before that worked for Mothercare.

Mitchinson joined Rank in November (MW November 24, 2005) and was responsible for marketing the Mecca brand, and the Grosvenor and Hard Rock Casino chains. In July, she appointed consultancy Dave to come up with a new positioning for Mecca – the second-largest UK bingo operator behind Gala – to broaden its appeal.

In April, integrated agency DNX was appointed to handle Rank Group’s 2m below-the-line business. WCRS is the agency of record for the above-the-line work, worth around 2m (AC Nielsen). Planning and buying is through Mediaedge:CIA.

Rank operates Mecca Bingo, Grosvenor Casinos and the online sport betting site Blue Square in the UK, as well as 11 bingo clubs in Spain and two casinos in Belgium.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here