Sony unveils ‘paint job’ follow-up to Balls

Sony has exploded 70,000 litres of paint onto a disused Glasgow tower block for its new Bravia ad, promoting the brand’s range of high-definition LCD televisions.

Controlled firework explosions were used to blast the multi-coloured paint into the air, and all over the building, to emphasise the brand’s ethos of achieving “colour like no other”.

The ad is the much-anticipated follow-up to last year’s successful “Balls” ad and, like its predecessor, has already proved popular among the online community. Images taken by members of the crew are available to view at websites such as and

The “Paint” execution took 12 days and 300 people to film and used enough paint to cover the Big Ben clock and tower 609 times.

The ad will air for the first time in the UK on October 17, on ITV1 at 8.35pm, during the Manchester United vs FC Copenhagen Champions League fixture.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here