Yell names Lloyds TSB marketer as Francke replacement

Yell has appointed former Lloyds TSB group marketing director Helen Stevenson as chief marketing officer to replace Ann Francke (left), who left the company abruptly earlier this year…

Yell has appointed former Lloyds TSB group marketing director Helen Stevenson (pictured) as chief marketing officer to replace Ann Francke, who left the company abruptly earlier this year (MW July 20).

Stevenson, who left Lloyds in March, takes over the role on November 1 and her first task will be to conclude the protracted advertising pitch for the directory publisher’s £20m advertising account. Francke called the review in April after a conflict with BT led to the group parting company with Abbott Mead Vickers.BBDO after 23 years.

It is understood that Mother is the only agency in negotiations with Yell. Mother and Vallance Carruthers Coleman Priest (VCCP) have been competing for the account since United London, Wieden & Kennedy, Miles Calcraft Briginshaw Duffy and Leagas Delaney were eliminated at an earlier stage.

It is understood that VCCP is out of the running, leaving Mother in pole position to scoop the business (MW October 5). It has been suggested that AMV.BBDO is trying to resolve the conflict issue with BT and that digital agency AKQA is in line to pick up at least some of the above-the-line account after producing strong work for It now appears the appointment of Stevenson has held up the pitch.

Yell chief executive John Condron says: ” Stevenson has a very strong track record of marketing achievement in both the fast-moving consumer goods and financial services sectors, and exactly the right blend of experience and leadership capability to build upon Yell’s tradition of great marketing.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here