GMG snaps up two brands from GCap for 60m

Guardian Media Group Radio has bought the two Century FM stations from GCap Media for 60m….

John%20Myers

The national and regional sales for the two stations, which are based in Manchester and Newcastle, will continue to be handled by GCap.

The acquisition makes GMG the fourth-largest radio group and brings its portfolio of regional stations to seven. The group also owns the Smooth FM stations, formerly known a Jazz FM, and the Real Radio brand.

It is unclear whether GMG plans to rebrand Century as Real Radio – a GMG spokeswoman says the stations will be reviewed after they have been integrated into the group.

John Myers, chief executive of GMG Radio, says: "There are two very good stations, with great people and in areas of the UK we know well. It gives us increased scale and consolidates our determination to be a major force in radio."

Myers is a former managing director of the Century Radio.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here