InBev restructure could lead to more job losses

InBev is restructuring its marketing department for the second time in a year, as part of a global reorganisation of sales and marketing teams in all the brewer’s local operating units.

A statement says that the proposed new structure is likely to result in “new job roles and responsibilities being introduced for a large proportion of the marketing team, including the creation of additional positions reporting directly to marketing director, Devin Kelly”.

Richard Evans (pictured), president of InBev UK & Ireland, says that while there may be job losses in some areas, these “will be counter-balanced by increases in others where we need to strengthen our organisation”.

The company will not comment further until the end of the official consultation period at the end of November. Currently, InBev UK & Ireland employs 93 marketers. Last year’s reshuffle, prompted by the merger of the UK and Irish businesses, and a raft of new product launches, saw 18 redundancies in the UK marketing team (MW November 17).

A number of senior marketers left the company following the August 2005 merger between Belgian brewer Interbrew and Brazilian company AmBev, which created InBev. Phil Rumbol, who was appointed as marketing director for the UK and Ireland in last year’s restructure, quit in January this year to take up the role of marketing director at Cadbury UK.

Last December, Stewart Gilliland, InBev president for western Europe, quit without a job to go to but joined Müller Dairy UK as chief executive in June (MW June 1).

In August, former UK marketing director Evans returned from InBev headquarters in Belgium where he had been global vice-president, brands to take up his current role.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here