M&S sweeps the board at Marketing Week Effectiveness Awards 2006

Marks & Spencer (M&S) won the Grand Prix at this year’s Marketing Week Effectiveness Awards, supported by the Chartered Institute of Marketing…

Marks & Spencer (M&S) won the Grand Prix at this year’s Marketing Week Effectiveness Awards, supported by the Chartered Institute of Marketing.

The top accolade after a slew of other category awards for the resurgent retail chain, headed by Stuart Rose. M&S picked up first prize in the retail category, as well as the Phoenix Award, and was runner-up in the Campaign of the Year category for its "Your M&S" strategy. M&S marketing director Steven Sharp also scooped Marketer of the Year.

Telecoms company 02 performed well, picking up the top prize in the technology and telecoms category, and its chief executive, Peter Erskine, won the chief executive award, for his consistent championing of marketing.

Elsewhere, winners also included Danone’s Actimel in the fmcg food and drink category; Audi won the durables and automotives award; TV Licensing triumphed, for a second time, in business, services and utilities; Virgin Trains won in leisure and travel; Channel 4 was the winner of the media owners’ category; and ING Direct took top prize in financial services. Snoreeze was commended in the other fmcg category.

The high-profile Make Poverty History campaign won the charities and public sector award, and Sainsbury’s Active Kids triumphed in the corporate social responsibility category.

The New Product of the Year award was won by Innocent, for its Smoothies for Kids range, and Channel 4 scooped the Campaign of the Year for Jamie’s School Dinners.

Miles Calcraft Briginshaw Duffy and the Metropolitan Police took the Best Use of Media award for its Knife City work, and Agency of the Year went to i-level.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here