Sara Lee is launching a new £1.3m TV advertising campaign to support its new winter air fragrances collection under its plug-in Ambi Pur product range 3volution.
The campaign, which breaks next week, will feature the plug-in device that is designed to release three different fragrances regulated by an electric timer to deliver constantly changing scents.
Ambi Pur’s winter collection includes two new seasonal scents “fireside glow” and “winter dream”, which will also be available in a scented candle format.
It is the first campaign developed by Joshua since it took over the account from Grey London in April. It moved due to a potential conflict with Grey’s Masterfoods account. Manning Gottlieb OMD handled the media.
This campaign coincides with its fragrance challenge roadshow series, which takes place across the UK over the next month aimed at encouraging consumers to test and experience its latest products.