Shearman quits JWT to set up agency

JWT global planning director Paul Shearman is leaving the agency to launch a start-up claiming the way communications are currently planned is "nonsense".

Shearman, who leads global creative and strategic planning on the agency’s HSBC account, is setting up Bushfire, a company that will facilitate integration and creativity workshops. He leaves JWT at the end of this week.

He says he is launching his own agency after becoming frustrated with the lack of effective communication between media and creative agencies. "With an infinite number of channels and an equally infinite number of ways in which you can use them, the linear way communications is planned is nonsense," he says.

He adds the situation is further complicated with clients having up to ten agencies to brief.

Shearman says the workshops aim to look at the market context and understand business and brand issues and to look at possible communications ideas before writing briefs.

He adds that he is in talks with a number of clients about attending such workshops.

Shearman joined JWT in December 2004 from TBWA, where he was international planning director. He was the planner behind John Smith’s campaign starring comedian Peter Kay. Shearman has also worked in media at Chiat Day Mojo, Leo Burnett and WCRS and as media director at Bates in New Zealand.

JWT has yet to find a replacement.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here