British American Tobacco (BAT) is pulling out of Formula One at the Brazilian Grand Prix this weekend after eight years of Lucky Strike sponsorship, bringing to an end links with motorsport dating back to the 1960s.
The company has to exit the sport by the end of the year due to the International Marketing Standards, which BAT voluntary signed up to in 2001 along with rivals including Philip Morris.
BAT marketing director Jimmi Rembiszewski says: "Public opinion and many of our stakeholders no longer think it is appropriate for F1 to be sponsored by the tobacco industry. We have listened to their views and agree."
BAT founded racing sponsorship arm British American Racing in 1997 and first competed for in the FIA Formula One World Championship in 1999.