BAT pulls out of Formula One

BAT is pulling out of Formula One at the Brazilian GP after eight years of Lucky Strike sponsorship, ending links with motorsport dating back to the 1960s.

BAT%20F1British American Tobacco (BAT) is pulling out of Formula One at the Brazilian Grand Prix this weekend after eight years of Lucky Strike sponsorship, bringing to an end links with motorsport dating back to the 1960s.

The company has to exit the sport by the end of the year due to the International Marketing Standards, which BAT voluntary signed up to in 2001 along with rivals including Philip Morris.

BAT marketing director Jimmi Rembiszewski says: "Public opinion and many of our stakeholders no longer think it is appropriate for F1 to be sponsored by the tobacco industry. We have listened to their views and agree."

BAT founded racing sponsorship arm British American Racing in 1997 and first competed for in the FIA Formula One World Championship in 1999.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here