BBC hands 20m brief to RKCR/Y&R and Fallon

The BBC has appointed Rainey Kelly Campbell Roalfe/Y&R and Fallon to its 20m creative roster.

Tim%20Davie

The BBC has appointed Rainey Kelly Campbell Roalfe/Y&R and Fallon to its £20m creative roster. The two agencies were picked following a final three-way shootout against WCRS, with DDB London eliminated at an earlier stage.

Fallon was the only incumbent to be listed on the four-strong pitch list. Abbott Mead Vickers.BBDO and DFGW were knocked out in September (MW September 24).

The broadcaster called the statutory review in August 2005, which was overseen by BBC director of marketing Tim Davie. The AAR assisted the process, which is part of a formal review of the BBC’s advertising roster. It was required to meet the BBC’s fair trading responsibilities but had been delayed for almost a year because of departmental changes (MW January 12).

The roster agencies will provide strategic support and creative campaigns for the BBC’s key content and services from January 1, 2007.

The corporation briefed the pitching agencies with three separate tasks: an overarching branding brief to influence public perception, and to increase viewing figures for flagship soap EastEnders and the BBC news.

Fallon is currently the strategic agency for the BBC’s youth brands and its radio and music channels. DFGW was the strategic and creative lead agency for its children’s and sports output, and AMV.BBDO will continue to work on the BBC2 idents, BBC Worldwide and licensing.

Earlier this month, the BBC formally opened its pitch process for the long-awaited review of its media business, as reported on www.marketingweek.co.uk.

 

 

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here