M&S sweeps the board at Effectiveness Awards 2006

Marks & Spencer (M&S) has won the Grand Prix at this year’s Marketing Week Effectiveness Awards, which is supported by the Chartered Institute of Marketing.

Marks & Spencer (M&S) has won the Grand Prix at this year’s Marketing Week Effectiveness Awards, which is supported by the Chartered Institute of Marketing.

The top accolade came on top of a slew of other category awards for the resurgent retail chain, headed by Stuart Rose. M&S picked up first prize in the retail category, as well as the Phoenix Award, and was runner-up in the Campaign of the Year category for "Your M&S". M&S marketing director Steven Sharp also scooped Marketer of the Year.

Telecoms company 02 performed well, picking up the top prize in the technology and telecoms category, and its chief executive, Peter Erskine, won the chief executive award, for his consistent championing of marketing.

Elsewhere, winners also included Danone’s Actimel in the fmcg food and drink category; Audi won the durables and automotives award; TV Licensing triumphed, for a second time, in business, services and utilities; Virgin Trains won in leisure and travel; Channel 4 was the winner of the media owners’ category; and ING Direct took top prize in financial services. Snoreeze was commended in the other fmcg category.

The high-profile Make Poverty History campaign won the charities and public sector award, and Sainsbury’s Active Kids triumphed in the corporate social responsibility category.

The New Product of the Year award was won by Innocent, for its Smoothies for Kids range, and Channel 4 scooped the Campaign of the Year for Jamie’s School Dinners.

Miles Calcraft Briginshaw Duffy and the Metropolitan Police took the Best Use of Media award for its Knife City work, and Agency of the Year went to i-level.

Full results, page 41

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