P&G launches TV ad for Lenor variant

Procter & Gamble launches a TV ad for the new Sleep Sensations variant of its Lenor fabric conditioner range

Lenor

Procter & Gamble (P&G) has launched a TV ad to support a new variant of its Lenor fabric conditioner range – Sleep Sensations – which continues its campaign to encourage consumers to take a "duvet day".

The ad, which was created by Grey London, breaks this week and has the strapline "Go on have a duvet day". It will be supported by outdoor work.

It will focus on the "long-lasting freshness" of Sleep Sensations, which is one of five variants in Lenor’s fabric conditioner range. The creative shows people wearing their duvets because they love the smell so much.

The work builds on previous ads for the brand, which claim that the fabric conditioner leaves duvets so fresh that people will not want to get up.

The campaign aims to highlight the sensual and emotional qualities of the product in a bid to differentiate itself from its competitors who tend to focus on softer images of family life.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here