Aston Villa eyes stadium sponsor opportunities

Aston Villa is understood to be looking for a stadium sponsor following the club’s takeover by American billionaire Randy Lerner…

Aston%20Villa Aston Villa is understood to be looking for a stadium sponsor following the club’s takeover by American billionaire Randy Lerner.

Reports suggest that renaming Villa Park is one of Lerner’s first priorities, although rumours of a £120m price tag have been dismissed. Birmingham-based confectioner Cadbury has been touted as one possible candidate but is understood to have ruled itself out.

A naming-rights deal would raise tens of millions of pounds for the club – some of which would be given to manager Martin O’Neil to spend on players. Lerner was appointed chairman of Aston Villa on September 19, succeeding Doug Ellis.

Manchester United fans feared the naming rights to Old Trafford would be sold when the club was bought be another American billionaire, Malcolm Glazer, last year. No such deal has yet been signed, although the club agreed a bumper £56m shirt sponsorship package with American insurance giant AIG earlier this year.

Meanwhile, Arsenal signed a £100m stadium and shirt sponsorship deal with Emirates in 2004.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here