How Brigitte Koepke Got Ahead

Name: Brigitte Koepke

Company: Kodime (Intelligence For Mobile Media)

Job title: Marketing Director

What made you want to get into marketing?:

A passion for creative solutions relating to communication issues.
Having studied sociology a…

Name: Brigitte Koepke

Company: Kodime (Intelligence For Mobile Media)

Job title: Marketing Director

What made you want to get into marketing?:

A passion for creative solutions relating to communication issues. Having studied sociology and psychology, the social and psychological parameters of decision-making processes understandably fascinate me.

How did you get into the industry?:

MA in Political Sciences, Sociology & Psychology. Training on the job with blue-chip clients enabled me to get a solid understanding of various communication disciplines within the marketing mix. External training mostly with industry associations. In-house training at Burson Marsteller, such as Managing European Accounts, European Crises Simulation, Listening Skills, etc. Work experience led to a job offer during my last year at university.

What was good and bad about your first job?:

Good: First-rate clients, great creative concepts, good opportunities to take on responsibility early in my career. Bad: The money’s not great when you first start out, but this changes quickly with some hard graft and promotions.

List your jobs to date:

Assistant Account Manager, Account Manager, Account Director, Group Manager. Founder of an e-commerce venture. Marketing Director and Co-owner, Director of the Board of Kodime Ltd

What were the best and worst, and why?:

All jobs I had were fantastic at the time. It’s great experience to work with a team of professionals who know what they are doing. On the other hand, working with huge egos who don’t get the job done is somewhat more difficult!

Who has been your biggest inspiration?:

There is no single individual. I have a sort of inspirational philosophy – to try out, learn the lessons and improve continuously, reinvent and start again, e.g Steve Jobs at Apple. I’m also inspired by new ideas and concepts – new music, books, social responsibility – if you keep your eyes open to what’s around you, it’s amazing where you find inspiration.

Who in the industry do you most admire?:

Sir Richard Branson, for developing a powerful brand and cleverly transferring it to other industries. I also admire his passion for social responsibility – using his power and money to try to change the world.

What is your biggest achievement to date?:

Staying happy and optimistic come rain or shine.

On what do you base your success so far?:

Hard work, lots of communication, staying power and humour.

What are your ambitions?:

A long trip around the world when the job is done.

Change one thing about your job:

More time, please.

Change one thing about your industry:

Take the myth out.

Change one thing about the world:

Make the UN work.

What is your favourite brand?:


What is the next big brand in your view?:


List your ‘media diet’:

Online news – mostly BBC. The Independent, The Observer, The Sunday Times, Marketing Week, Marketing, Campaign, NMA. BBC Newsnight.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here