EasyCruise, the holiday company owned by Stelios Haji-Ioannou, is selling its holidays via online auction site eBay for as little as £1. The move aims to open up the brand to new consumers and online shoppers.
The holidays will be available for auction, but consumers will also be able to opt to buy a break instead of bid for it. The prices for cruises bought by auction begin at £1 but the "buy it now" prices will start at £30 per person for a two-night break and £39 per person for three nights, based on two people sharing a standard cabin.
The cruise firm has focused on selling its holidays through its website, but its French & Italian Riviera, Holland & Belgium programmes and Caribbean offering will all be available on eBay before the end of October.