IPC SouthBank is backing the relaunch of flagship women’s title Marie Claire with an online advertising drive.
Developed by interactive marketing agency Taglab, the campaign features a combination of flash ads, skyscrapers and banners running on sites including Living TV, UKTV Style, Disney and the Official London Theatre Guide.
Ian Spooner, Taglab client services director, says: "This is the first project we have handled for IPC SouthBank. Promoting Marie Claire’s new look is an auspicious project."
IPC has overhauled the title in a bid to improve its share of the women’s weekly market. Marie Claire suffered a 13.2% drop in circulation to 331,127 in the ABCs for the six months to June. Editorial bosses have promised to focus more on fashion, and the new-look November edition includes a 40-page, dedicated shopping section.