Marie Claire in online push


IPC SouthBank is backing the relaunch of flagship women’s title Marie Claire with an online advertising drive.

Developed by interactive marketing agency Taglab, the campaign features a combination of flash ads, skyscrapers and banners running on sites including Living TV, UKTV Style, Disney and the Official London Theatre Guide.

Ian Spooner, Taglab client services director, says: "This is the first project we have handled for IPC SouthBank. Promoting Marie Claire’s new look is an auspicious project."

IPC has overhauled the title in a bid to improve its share of the women’s weekly market. Marie Claire suffered a 13.2% drop in circulation to 331,127 in the ABCs for the six months to June. Editorial bosses have promised to focus more on fashion, and the new-look November edition includes a 40-page, dedicated shopping section.

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