Yell teams up with thomasglobal to extend search out of UK

Yell.com

Yell.com, the UK-based search engine, has signed a deal with US business-to-business (B2B) sourcing company Thomasglobal.com to provide search results in foreign markets for the first time.

Yell.com has traditionally focused on consumer search information, but the agreement will allow companies to make commercial searches on a co-branded part of the site across the UK and Europe, North and South America, and Asia.

The deal could eventually lead to the extension of Yell.com consumer searches in international markets.

Eddie Cheng, president of Yell.com, says: "Our collaboration with Thomasglobal.com is a significant development, increasing the depth of our B2B search facility and extending Yell.com worldwide.

"This move reflects the developing online search environment and will enhance our industrial search requests service, which is generally less location-specific than our traditional, UK-based search traffic."

Parent directory company Yell last week announced the appointment of former Lloyds TSB group marketing director Helen Stevenson as chief marketing officer, as first revealed on MarketingWeek.co.uk. Stevenson replaces Ann Francke, who left Yell abruptly earlier this year (MW July 20). A pitch for the Yell advertising business, previously held by Abbott Mead Vickers.BBDO, is yet to be officially concluded.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here