Yell teams up with thomasglobal to extend search out of UK, the UK-based search engine, has signed a deal with US business-to-business (B2B) sourcing company to provide search results in foreign markets for the first time. has traditionally focused on consumer search information, but the agreement will allow companies to make commercial searches on a co-branded part of the site across the UK and Europe, North and South America, and Asia.

The deal could eventually lead to the extension of consumer searches in international markets.

Eddie Cheng, president of, says: "Our collaboration with is a significant development, increasing the depth of our B2B search facility and extending worldwide.

"This move reflects the developing online search environment and will enhance our industrial search requests service, which is generally less location-specific than our traditional, UK-based search traffic."

Parent directory company Yell last week announced the appointment of former Lloyds TSB group marketing director Helen Stevenson as chief marketing officer, as first revealed on Stevenson replaces Ann Francke, who left Yell abruptly earlier this year (MW July 20). A pitch for the Yell advertising business, previously held by Abbott Mead Vickers.BBDO, is yet to be officially concluded.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here