Chief global marketer leaves HSBC

HSBC chief global marketer Peter Stringham, is leaving the financial services company after six years. It is not clear if he has a job to go to. Stringham consolidated HSBC’s 350m advertising and media into WPP and devised the “world’s local bank” campaign.

HSBC chief global marketer Peter Stringham is leaving the financial services company after six years. It is not clear if he has a job to go to.

Stringham, head of global marketing, devised the worldwide campaign that positioned HSBC as the “world’s local bank”.

He consolidated HSBC’s £350m advertising and media business into WPP in 2004, which led to the creation of Team HSBC, led by JWT and Mindshare. WPP covers HSBC’s operations in 76 countries and territories.

Stringham will leave the financial services giant in March 2007. Michael Geoghegan, group chief executive, is currently seeking a replacement.

Stringham joined HSBC from Young & Rubicam North America, where he was chairman and chief executive. Prior to that he was president of BBDO Canada.

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