Supernanny goes global online

Supernanny, the Channel 4 parenting show, is relaunching online as it tries to establish itself as a leading global parenting portal.

The company will launch its new website in the UK at the end of this month. A rollout across the US will follow in November and in Australia in January. The site will be rolled-out to all of the countries where the show is aired over the next year.

The website, which has been designed by digital agency Halpern Cowan, will include professional advice for parents, teachers and childcare professionals on children’s health, behaviour and education, as well as allowing visitors to the site to interact with each other through an online forum and chat rooms. It will also feature clips from the show.

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