BSkyB puts 75m account up for grabs as WPP battles to hold on

BSkyB is understood to have started a review of its 75m ad account and is in talks with WCRS as well as the WPP Group, which is battling to keep hold of the business….

BSkyB is understood to have started a review of its £75m ad account and is in talks with WCRS as well as the WPP Group, which is battling to keep hold of the business.

It is understood that a review is in the early stages, but that it has been extended to include WCRS and its parent company Engine after it failed to win a place on the £20m BBC account last week.

WPP chief executive Sir Martin Sorrell has been attempting to stave off a review of the account out of United by offering a “Team Sky” solution led by sister agency Grey London.

Clemmow Hornby Inge has also been linked with Sky, but preliminary talks are understood to have stumbled due to the agency’s relationship with Carphone Warehouse.

United, formerly known as HHCL/Red Cell, is not thought to be working on any Sky business at present.

A Sky Sports campaign highlighting its Ashes cricket coverage is being produced by agency Brothers & Sisters, which is working for Sky on a project basis, according to a company spokesman. He declined to comment further.

Cracks in the relationship with United began to show following the arrival of Jim Kelly and Robert Campbell as joint managing partners. Campbell is understood to have been banned from working on the account by the broadcaster, while planning director Richard Huntington was taken off the business following a disagreement with Sky’s design agency Venture 3.

Sky accounts for about 70% of the agency’s billings and its expected departure would throw United’s future as a standalone agency in doubt (MW last week).

WCRS and Sky declined to comment on the review, and Grey was unavailable as Marketing Week went to press.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here