The Diary’s award for media planning and buying coup of the week goes to whoever orchestrated a half-page ad for the 30th anniversary box-set DVD of horror flick The Omen in Monday’s edition of The Independent.
The ad, on page nine of the paper, fell next to a large piece about the opening of the Church of Scientology’s new premises in London.
Next to a picture of Scientology convert and Hollywood actress Anne Archer was a close-up of young Damien. Charming.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.