Campaign of the month: diesel

Bringing together fallen angels, fluttering feathers and fashion, the latest campaign for Diesel jeans has won this month’s IAB Creative Showcase award.

The Diesel Heaven campaign was developed by the company’s long-standing digital agency Airlock and builds on the brand’s previous activity around guides for successful living.

This time the action moves to the afterlife. The campaign includes a series of rich-media overlays and video ads that feature a Diesel Heaven guide, Delia Evans, outlining the activities you could expect to experience in Heaven’s only seven-star hotel. There is also an online angel recruitment campaign to make up for all the fallen angels that have been corrupted by Diesel’s presence.

A blog reports on what is described as the worldwide phenomenon of fallen angel wings.

The first runner-up for the Creative Showcase award, sponsored by MSN, is the Say Yes campaign for Virgin Money, developed by Glue London. The online element of the campaign for the Virgin credit card is based on the “life is more exciting when you say yes” premise and features a number of simple and rich-media ads, and e-mail marketing.

The second runner-up was Tribal DDB’s Marmart campaign for Marmite, promoting the spread’s squeezy bottle. The campaign encourages kids to draw on their toast with the squeezy bottle, and upload pictures to an online gallery. It is supported by online ads and an exhibition in a London art gallery.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here