City AM appoints Aloha to push ‘personality’ position

City AM, the London business freesheet, has appointed its first advertising agency to strengthen its “business with personality” positioning. London-based agency Aloha was handed the business without a pitch.

The agency has been briefed to increase awareness of the City AM brand and support plans to roll out the paper to other UK cities, including Manchester, Leeds, Bristol and Edinburgh, next year.

It is also developing a communications strategy that will highlight the difference between City AM and its national newspaper rivals.

Aloha will also work alongside City AM’s PR agency Propeller Communications to support the “business with personality” positioning. City AM managing director Lawson Muncaster says he chose Aloha because the agency understands City AM’s need to “engage the readers through non-conventional methods”.

City AM, which is distributed by hand across the City and Canary Wharf from 6am every weekday, is keen to develop the brand beyond the morning newspaper. It has already launched a City PM podcast, which is available for readers to download from 5pm every day, and the City PM mobizine, which delivers news direct to mobile phones at 6pm (MW October 5).

Aloha’s appointment will not affect the newspaper’s relationship with BLM, which has handled media planning and buying for City AM since its launch.

The agency, which launched two years ago, also works with Cancer Research and the International Fund for Animal Welfare.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here