JWT battles BBH over Vodafone 50m UK account

JWT’s grip on Vodafone’s 50m UK advertising account has weakened with the news that the telecoms giant is talking to lead global agency Bartle Bogle Hegarty about UK briefs…

vodafone%20with%20keyline

JWT’s grip on Vodafone’s £50m UK advertising account has weakened with the news that the telecoms giant is talking to lead global agency Bartle Bogle Hegarty about UK briefs.

It is thought that Vodafone will hold pitches between BBH and JWT for each UK-specific project and BBH is already being tipped to win the first brief.

A Vodafone spokeswoman refused to comment on the pitch speculation but says: "We work with both agencies and they are preparing us for next year."

JWT handles all UK campaigns for Vodafone, while BBH produces the international branding work. JWT won the international Vodafone account in 2002 when WCRS lost the UK business. BBH was appointed to the telecoms company’s roster without a pitch in September 2004. Previously, Vodafone worked with Wieden & Kennedy Amsterdam.

Vodafone’s UK marketing department is led by Dominic Chambers, who replaced Martin Tod as head of brand and marketing communications last year (MW May 19, 2005).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here