Parcelforce Worldwide appoints Promodus to direct marketing roster

Parcelforce Worldwide has appointed Promodus to its direct marketing roster to handle a project aimed at increasing the company’s customers.

Promodus, which specialises in advocacy marketing, has created a campaign for the Royal Mail-owned brand to generate referrals from its most-satisfied business customers. The activity breaks this month and continues into the New Year.

Parcelforce head of marketing services Heather Bayliss says: “In a market with increasing competition, advocacy marketing is critical for us because it allows us to secure and exploit our loyal users.”

Promodus was appointed to the roster without a pitch, but the news follows speculation about a review of Parcelforce’s direct marketing roster last year.

The company was thought to be in talks with a number of undisclosed agencies about the account but a full-scale review has not yet begun.

Parcelforce has worked with Craik Jones Watson Mitchell Voelkel since February 2004, when it picked up the business alongside sister advertising agency Abbott Mead Vickers.BBDO.

But Bayliss says that the company has not done any work with Craik Jones in the past year. She refuses to comment on rumours of a review.

Royal Mail started the long-anticipated review of its £40m media planning and buying account last month, as first predicted in Marketing Week (MW July 20). The review is being overseen by the company’s group marketing director, Alex Batchelor, who joined from Orange last year (MW April 21, 2005). Royal Mail is also looking for an agency to handle communications planning.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here