Douwe Egberts launches interactive push

Douwe Egberts is launching a major interactive television advertising campaign in the UK to push the launch of Café Switch, its newest drink.

Café Switch comes in small packs which, when repeatedly squeezed, turn it into a frothy coffee drink. It can be drunk by adding either hot or cold water and comes in three flavours: Creamy Pleasure, White Innocence and True Kick.

The campaign is being launched today (Monday) and will run across both digital terrestrial and satellite platforms, with the aim of developing strong brand awareness.

The interactive ads include a game, competition and recipes and allow viewers to request a sample of the product.

It has been developed with interactive TV advertising company Emuse Absolutely.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here