The Financial Services Authority (FSA) has teamed up with Teachers’ TV, the Government-funded channel for teachers, to create programming around personal finance education. The deal extends the FSA’s campaign to educate everyone from schoolchildren to office workers in personal finance (MW April 6).
The Financial Capability series consists of four programmes: two designed for use in class and two to build teacher confidence in the subject.
The financial services regulator’s National Strategy for Capability, launched three years ago, brings consumer bodies, voluntary organisations and the media together. It pledged in April to help more than 10 million people over the next five years, with a spokesman saying that despite being better off and having a broader education, young people are more ignorant about money matters than a generation ago.
The regulator has also overhauled its website and communications material and is devising further advice and lessons for schools, colleges and universities. In June, Publicis Dialog was appointed by the COI to redevelop the FSA’s consumer website following a three-way pitch.
Teachers’ TV, which is produced by Ten Alps, is owned and financed by the Department for Education and Skills. It launched in February last year and in September announced an extension to its advertising trial, appointing sales house McMillan-Scott to increase revenue through on-air and web-based ad and sponsorship sales. The digital channel also announced a deal with NTL/Telewest to launch on-demand cable programming in August (MW August 31).